WIN OR LEARN

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Overview
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Win or Learn is a handmade felt banner series featuring quotes from Philadelphia Eagles quarterback Jalen Hurts. Known for his calm leadership and iconic one-liners, Hurts’ words are reimagined in a tactile, craft-forward form. 

Objectives
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1. Curate a collection of signature Jalen Hurts quotes that reflect his mindset and influence.

2. Design type-driven layouts tailored for the felt banner medium. 

3.Handcraft each piece — from cutting and stitching to full assembly. 

4. Capture the final products through styled photography for web and social media. Create supporting design assets for a cohesive product release and rollout.