TPT x NFLPA
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Overview

​In collaboration with the NFLPA, The Players’ Tribune released a series of mixed-media animation spotlighting several rookies. The videos were created by animating over every frame to create a dynamic storytelling moment for social media.

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Objectives

1. Design and execute a series of fully hand-done mixed media animations.

2. Develop a bold visual style that cut through the crowded draft media cycle while aligning with The Players’ Tribune, NFLPA, and teams' brand voices.

​3. Deliver a dynamic social asset that resonated with fans and showcased these players' arrival in the NFL.