THE PLAYERS' TRIBUNE: STORIES OF 2024

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Overview
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Stories of 2024 is an end-of-year social media campaign highlighting The Players’ Tribune’s most powerful athlete essays of the year. The project pairs impactful quotes with bold, cohesive visuals to celebrate the stories that resonated most with audiences and defined the year in sports storytelling. 

Objectives 
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1. Design a consistent and engaging visual system that unifies the campaign across multiple athlete narratives.

​2. Curate standout quotes from each story to serve as the emotional and thematic focal points of the graphics.

​3. Create compelling layouts that elevate each story’s message while encouraging recirculation and renewed audience engagement.