LOVE, HURTS

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Overview
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Love, Hurts is a handmade banner series commemorating the Philadelphia Eagles’ Super Bowl LIX victory. The collection draws on iconic moments, quotes, and emotions tied to the 2024-25 season, reimagined through a nostalgic, craft-based lens. 

Objectives

1. Curate phrases and moments that capture the spirit of the Eagles’ championship run.

2. Design bold, typographic compositions optimized for felt and hand-sewn execution.

3. Handcraft each banner from start to finish — including cutting, stitching, and assembly.
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4. Photograph the final products and reate marketing materials and designs to support a limited-edition product release.