76ERS x TPT

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Overview
A collaborative social content series between the Philadelphia 76ers and The Players’ Tribune centered around Valentine’s Day. The project featured a custom set of illustrated valentines designed for Sixers players to react to on camera.

Objectives​

1. Concept and illustrate a cohesive set of valentines tailored to individual players and their on-court identities.
   
   
2. Develop a visual style that aligned with both the 76ers brand and The Players’ Tribune’s voice.
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3. Design graphics optimized for social engagement and player-driven video reactions.